The Counselor of Agriculture and Rural Development of Castilla La Mancha and the director of the Institute of Foreign Promotion of Castilla La Mancha (IPEX) have participated in the opening of the Miami Wine Fair 2009. The Wines from Castilla La Mancha has had a great success among US consumers, hoping that, at the end of the event at the Miami Beach Convention center, wineries from Castilla La Mancha will obtained 30% more business.

The Minister of Agriculture and Rural Development, Jose Luis Martinez Guijarro, has visited the stands of each of the 19 wineries from the region involved in this event and has emphasized that “the objective of the regional government is to help each of the Exhibitors that participate in the fair in its commercial contacts”. The quality and value for money of our wines made a critical contribution to the success of our wineries in the first day of the fair, according to Guijarro

Professionals and prescribers have recognized that our wineries produce excellent value for money wines, which in the current economic situation provides an opportunity to introduce our wines in the North American market.

A large number of importers have participated and have established contacts with the exhibitors present in this fair, which has been attended by more than 3,500 people, with 30% increase over the previous edition. In that regard, the Counselor has established commercial contacts with wine importers and wine merchants to develop the campaign for the promotion of the wines of the Spain of Don Quixote in the United States.

The wine consumption in the United States has steadily increased in the past 10 years at a rate of 3% annual and, in this regard, wine exports from Castilla La Mancha to the United States reached more than 7 million euros, which represent an increase of 700% in less than 10 years. As the counsellor explained to the media, These figures makes Castilla-La Mancha ranks 8th in the list of top ten wine exporting regions.

Martinez Guijarro has also attended the series of tastings featuring an exciting line up of Wines from Castilla La Mancha hosted by Charlie Arturaola, Florida´s sommelier and carried out throughout the day at the fair. A total of 20 wines from different designations of origin have taken the lead role of the tasting, attended by more than 60 professionals from the industry.

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